Our team at Turlock Chrysler Dodge Jeep RAM hopes you’ve had a wonderful and fulfilling holiday season! May the drives this year be safe. In closing off the last year, our Turlock car dealership blogged about the 2016 RAM 3500, an adventurous vehicle with serious towing power. We’re taking a different spin this time. The end of 2015 marks an important milestone for Chrysler’s history, so our Turlock Chrysler dealership decided to take the opportunity to highlight the events that lead the brand to the powerhouse it is today.

Chrysler vehicles ventured off to a strong start in the 1920s. It’s affordable and powerful cars earned it a good footing even through the Great Depression. Innovation in automatic spark control, stronger, welded steel bodies and aerodynamics resulted in the 1934 Chrysler Airflow. Car production temporarily braked during the war effort.

The Baby Boom generation swung back Chrysler to satisfying burgeoning families. Inventions like the HEMI® V-8 engine brought more power, birthing muscle cars, such as the 1955 Chrysler 300. Motor Trend magazine noticed Chrysler’s impressive lineup, awarding the company a collective “Car of the Year” title in 1957. The 1958 Chrysler 300-D set a land speed record of 156 mph. The muscle car era diminished due to the stricter emission laws in the 70s.

The maker returned with new Chrysler cars in the 80s, which focused on consumers again. The 1981 Chrysler Imperial received a makeover, and multiple vehicles debuted in the following years: the Chrysler brand K-car and the Chrysler LeBaron. Later on, Chrysler Town & Country ushered in luxurious accommodations like imitation wood paneling. The 21st century brought a new generation of the minivan and another “Car of the Year” award from Motor Trend magazine. Most recently, Chrysler brought the best yet versions of the Chrysler 200 and Chrysler 300.

We hope you’ve enjoyed this overview of Chrysler’s history. Don’t forget that you can always come to our Chrysler dealership serving Modesto to view the new 2016 Chrysler 300.